Trip'n Taco Rebrand

This project as part of my Integrated Design course allowed me to practice building a comprehensive brand campaign. Trip’n Taco started as a dare by two best friends to set up a taco stand at a local farmer’s market. They asked me to expand their identity from their 6’x 6’ booth to a food truck with a look and feel that gets noticed and matches their unique flavors and one-of-a-kind tacos. Think fresh, vibrant ingredients, unexpected flavor combinations, and a whole lot of good vibes. They’re taking taste buds on a trip right from their tricked-out truck.

Brand Identity Vision: Funky fresh, adventurous, and community-minded

Work Outline:
Logo Redesign
Business Collateral
Packaging
Merchandise
Online Media

I began by assembling a moodboard based upon Trip’n Taco’s vision for their new brand identity. I chose the font Chunko Bold Demo to use in the logo and began to add unique custom elements to capture the fresh, adventurous vision for the brand's identity. The result is an eye-catching, memorable logo complete with several variations and an icon that represents the brand’s dedication to “taking taste buds on a trip” and offering a one-of-a-kind experience.